Marketing Director

2024-11-07
Marketing Director
Boucherville
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Ready to take on a new challenge with a 100% Québécois company focused on well-being and collective success?

Joining Groupe SKYSPA means becoming part of a passionate team in a work environment where well-being and balance are at the heart of everything we do. We offer you more than just a position: a stimulating experience in a human and friendly setting.

Groupe SKYSPA is one of the pioneers and leaders in the spa industry in Quebec, operating four establishments under three different banners: SKYSPA Brossard, SKYSPA Quebec, FÖRENA Cité Thermale in Saint-Bruno, and Spa Nordic Station in Magog.

We are looking for a passionate Marketing Director, ready to apply their expertise to drive our growth and help elevate our brand!

WORKING AT GROUPE SKYSPA ALSO MEANS...

  • A positive work environment with wonderful colleagues, all working together to achieve business results!
  • A human-centered company culture focused on the well-being of our employees;
  • Free access to our 4 spas for you and a guest, starting on Day 1;
  • Generous discounts on all our services;
  • Competitive compensation;
  • A benefits package, corporate RRSP, and telemedicine services;
  • Flexible working hours;
  • And more!

YOUR MISSION

Reporting to the President and based at our headquarters in Boucherville, you will be responsible for implementing, monitoring, and ensuring the performance of our marketing strategy. Your goal: to ensure the visibility and profitability of our brands by creating innovative and effective campaigns.

Specifically, you will:

  • Develop a strategic marketing plan and manage its implementation with your team, while adhering to established budgets, deadlines, and calendars;
  • Supervise and guide our marketing team, as well as external partners;
  • Create impactful campaigns across various channels (web, radio, TV, billboards, etc.) to optimize our brand image;
  • Participate in events to represent our company and influence brand perception;
  • Provide regular analysis of market trends and identify new opportunities to boost our profitability;
  • Manage the stock and supply of all promotional materials bearing our logo, ensuring it is always available and consistent with our brand image;
  • Write press releases and follow up to ensure optimal media coverage;
  • Support Spa Directors in developing attractive promotions and loyalty programs that will strengthen customer engagement, while contributing to the optimization of our pricing policy and sales performance.

YOU'RE THE RIGHT PERSON FOR US IF...

  • You have a Bachelor's degree in one of the following fields: Marketing, Advertising, Retail, or Digital Marketing. Any relevant combination of education and experience will be considered;
  • You have 10 years of relevant experience in the field, including 3 years in a management role;
  • You are fully bilingual, both spoken and written;
  • You have experience in marketing and promoting high-end experiences and services, as well as digital marketing;
  • You are familiar with advertising concepts (CPC, SEM, LOG, PEB) and comfortable using software such as Microsoft Office Suite, Photoshop, and Acrobat;
  • You are organized, meticulous, and have a well-developed sense of humor! ????
  • You are a natural leader, ready to inspire and move your team forward.

YOUR CONDITIONS

  • Permanent, full-time position (40 hours/week);
  • Based at our headquarters in Boucherville (hybrid telecommuting possible);
  • Hours: Monday to Friday.

Ready to take on this exciting challenge?

If you’re passionate about making our brand shine and turning creative ideas into tangible successes, we would love to welcome you to our team! Apply now and join us in promoting well-being and relaxation across Quebec.

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